It is often said that beauty is in the eye of the beholder, an effective web design is judged by users of the website and not the owners of the website. There are so many factors that affect the usability of the website, and it is not just about the form and how good it looks, but also the functions and how easy it is to use. Websites that are not well designed usually perform poor. They have sub-optimal Google high bounce rates, low pages per visit, low time on site and low conversions. So what makes a good web design? Hakpro Designs possesses certain abilities which makes it different from others and provides the best website designing services to its clients.
A good website design always serves to the needs of the users. Are your website visitors looking for any kind of information, any entertainment, some sort of interaction, or transact with your business? We make sure that each page of the website has a clear purpose, to fulfill the specific need for your web users in the most efficient and effective way possible.
People who visit websites tend to get the information they want quickly. We believe that it is very important to communicate clearly, and make the information easy to read and to digest. Some of our effective tactics we include in the web design are: organizing the information using some headlines and sub-headlines, using the bullet points instead of the long sentences.
The use of colors.
A well thought out color palette can definitely go a very long way to enhance and modify the user experience. We use complementary colors that create balance and harmony. We tent to use contrasting colors for text and the background that will make reading easy for your users. The use vibrant colors create emotion and should be used some places. Lastly, white space/ negative space is also very effective at giving your website a nice modern and an uncluttered look.
The use of images.
They say that a picture can speak a thousand words and choosing the right images for the website can help with the brand positioning and connecting with the target audience. We also consider using info graphics, videos, maps and graphics as all of these can be much more effective at communicating than the best written piece of text.
Navigation is all about how easy it is for users to take action and to move around the website. Some of the tactics we use for efficient and effective navigation include a logical page hierarchy, the use of bread crumbs, designing the clickable buttons, and following ‘three click rule’ that means the users will be able to find information they are looking for within 3 clicks.
Use of grid based layout.
Placing the content randomly on the web page can end up with a dispersed appearance which looks messy. Grid based layouts arrange content into sections, columns and boxes that line up and feel balanced, which leads to a better looking website design.
The importance of load time.
It is now very common to access websites from multiple devices such as mobiles and tabs. We put a lot of effort in making the website mobile friendly. Hakpro Designs will create a beautiful and fully functional website for you, keeping the design elements in mind. Effective web design will help your website be more engaging, more useful, and memorable for users.