You think that designing a logo is simple, right? Well, think again. There is so much more to crafting a brand’s visual identity than to just place a name in a square and then call it a day. A logo is usually a company’s first impression, one that impacts the brand perception of a customer, their purchase decisions and the overall attitude toward a product.
We know our client.
The client plays the most vital role in the logo creation, primarily because they want to express their values and what they believe in. We begin by researching our client then we ask detailed questions to learn as much as possible about what is that they want to deliver through their brand, their culture, the values, and who they are. All these things need to be employed in the logo design itself. Once we are familiar with their audience, we have more ideas to morph into the logo. Different websites have very different audiences as well. We need to know their competitors. When we know who is already out there and what are they doing, we will be able to set our own ideas apart. Each company needs to be prioritized, and we focus on the task at hand and get the job done efficiently. We don’t add too much detail that will take up time, instead we keep things simple for the client to narrow it down and then we add to it from there.
We know what to add.
Refining the logo for the company is probably the longest step. We add the details and have the company portrayed in the best way possible. We add color and fine details, and we even test run the new logo to see how it blossoms in the world out there.
Unique and clever.
As logo is what helps distinguish a brand from its competitors, it is important that the image stands out from the rest of them. Many times, imitation is a good form of flattery but with the logo design, this is not the case. Creating a unique design isn’t all about avoiding the imitation, but also about designing something new, something out-of-the-box. It seems very tempting to just throw an industry icon on the page, but it’s important to think innovatively. A logo might be an image, but it’s an introduction to a brand, as it reaches maximum audience.
Flexible yet quirky.
We believe it is really important to have a balanced combination of both simple and quirky. We want your logo to be interesting, but we don’t want someone to have to sit and stare, analyzing the complexities of the logo. We try to make it catchy, attractive to eyes and easy to remember.
In today’s digital age, where different logos will appear on different devices and across social media and products, we tend to design something that transcends paper. We tend to make it look perfect on different backgrounds and make it flexible in size.
The whole idea of developing a logo is to create a concept that will portray the company and the values cherishes in some sort of graphical mark. The concept we come up with can be as literal or as abstract as you like. Logos don’t always have to portray what exactly the company does; instead it may focus on a specific value or a message. This is where all that initial research about our client’s business really comes into play, as we can develop something that’s unique and relative to our client’s company.